DESIGNING A SUCCESSFUL GAME APP is challenging to compete in a world full of creative ideas. The gaming industry is flourishing day by day. Taking into account the savage competition, you need to design an incredible game app for iOS and Android. According to the global gaming statistics, the market worth was $152 billion in 2019 and is expected to reach $270 billion in 2021. Designing a successful game to fascinate people might be a slight challenge because there are a lot of game development agencies striving to compete in the gaming market.
In this article, we are going to solve your problem. We have come up with a few strategies to design a successful game app.
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WHAT FASCINATES PEOPLE TO PLAY GAME
You may have seen that some games have crossed the boundaries and have global reach and popularity. What makes them cross the boundary? The answer to this question is their fascinating design caught the attention of the people. It is due to the attractive design, great User Interface (UI), and animated objects that make a game alluring. A fascinated design helps in engaging the people and their interests in the game. It also helps a game to retain its presence in the competitive world.
STRATEGIES TO DESIGN A SUCCESSFUL GAME APP
Let us present some strategies for designing a successful game app. These strategies will help you go through Android and iOS successful game app development. You can follow these strategies to develop a successful game app.
Audience
The first thing that you have to keep in mind is your audience. Which particular age group do you want to target more. Approximately 61.6% of people play games on their smartphones daily. More than half the population uses mobile games and spends an average of 3 hours playing games. Nowadays, even children and old-aged people play games to spend time. Kids, professional gamers, old age people love to spend time playing games.
- The figures for mobile app downloads worldwide in 2017 were 178.1 billion. (source)
- The average age of a mobile gamer is 36.3 (in 2014, the age was 27.7). One-third of all players are between the ages of 36-50, and the gender ratio is 51% female, 49% male. (source)
UNDERSTANDING THE ORGANIZATION
The second most important thing is understanding your organization. What is the objective behind developing a successful game? What are your key strengths and strategies, and what keeps you motivated? Define and understand your competitors. Are you want to generate revenue or compete with your competitors. The clarity in objectives is very important to define before going to pick a game design.
PICKING UP THE GENRE OF GAME
Usually, you have to pick up the genre for the game at the start. This will help you find your competitor in the game market. Once you have defined your competitor it would be easier for you to do market research on game models and graphics.
MARKET RESEARCH
After picking up the genre your market research would be targeted based which can save your time in doing targeted research. After that what you need to do is go and check trending gaming apps deeply. These outcomes will let you grow to your own uniques and successful game design.
BUILDING A UNIQUE IDEA
Once you have done with market research you will come up with a unique idea to design a successful idea. Most probability market research will leave you with more than one idea. Picking one of them would be your choice that according fits into your goals. You can brainstorm with your team and come up with a marvelous idea that can help you engage your users for hours at a stretch.
PICKING UP AN ATTRACTIVE STORYLINE FOR THE GAME
Story and graphics are the backbones of a game. These are the most important factors to attract the audience and keep them engaged. Once your players get enclosed in the story, it would lead them to further heights, keep them engaged, and help us to attract new users. What makes a storyline interesting? Here are a few suggestions, are given below.
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- Jolly characters
- Rewards
- Fun elements
- Victory parameters
WINING DESIGN
It is difficult to blend a good idea with the graphics and logic of the gameplay. This decision should be based on your idea, market research, current trends, or the things your business tries to achieve in the gaming industry. Don’t forget to appeal to your desired audience with your winning design.
GAMING PLATFORM
After finalizing the game design you need to look for the platform where you want to publish your game. There are a lot of options: Android, iOS, Steam, PlayStation, Xbox, Windows PC, Mac, HTML5 WebGL, Facebook, etc. The decision should be made according to your objectives and market research.
PROMOTING STRATEGIES FOR A GAME
In order to increase the visibility of your game, you must have to develop a promotion strategy. There are many channels that can be used to increase the reach of the game. You can use paid and unpaid promotion methods to maximize the reach of your game. But before choosing the paid promotion you just need to think closely about your ad campaign budget, SMM, SEO, services of bloggers, marketers, and ASO specialists.
SUPPORT AND MAINTENANCE
A successful project promises backend support to its users. After a successful launch, your team must be active to give support and maintenance for a better user experience. keep updating your games to provide your user with the best ever services in the gaming industry.
BEST EXAMPLES OF GAME DESIGNS
The best game design could be the catchy and attractive one that forces the audience to connect for a long time. There are many successful game designs that can help you devise your successful design. Some of them are given below.
GTA 4 CITY
GTA 4 city has one of the finest and alluring layout designs. Its storyline and color scheme connects the audience for a long time. Another thing that caught our eye is the elegant detailing of every facet of the app.
ANGRY BIRDS 2
Angry Birds 2 is one of the most played free games. This is because it has one of the easiest interfaces that can be easily adaptable to everyone.
CONCLUSION
Those are a lot of hidden methods for developing the best game app. Of course, everyone has different approaches to research that remain unknown sometimes, and that is why pre-development research is essential. Now, a marvelous idea needs to turn true with a simple and elegant design. We hope your question “How to design a successful game app?” has been answered with some additional suggestions.
