A lot of apps are being tested in the Christmas period to boost Christmas shopping cravings. identify the maximum potential use of the app on the basis of area. For instance, Ireland, Latin America, and Eastern Europe are among the regions, that marked the highest sales over Christmas. Therefore investing in-app localization is essential. App localization will increase the audience of the app. Consequently, it will get your app connected with more people. To localize your app maximize the running of app campaigns. As was mentioned above, Christmas has a great season for app downloads. This also means that your online visibility will also get higher around the holidays if you are running app campaigns. Localize your app according to the regional specifications. But then consider a few countries like Brazil and Australia. There are bright sunny days in December. Thus you can not use winter themes for these regions. Hence, focus on sun, sand, and sea objects to define your theme.